Sirona systems is the world leader in 3D dental imaging. They wanted a product microsite that let potential buyers know that while the work they would be doing was rooted in science, it could have the elegance of fine art. Thus was born the Cerec gallery concept. Making liberal use of Flash the site was a big hit with customers, netting the company almost triple their usual traffic values.
Design Goals
• Stylish, cutting edge look
• Get across the “from science, art” motif
Microsite interior pageview:
Additionally, a follow- up mailer was delivered to prospective customers who had already met with a Cerec System sales representative. We realized that aggressive salesmanship would get us nowhere with these individuals. Because our audience was already familiar with the products and their capabilities we were able to take a softer, more concept driven approach to this project.
Design Goals:
• “Soft” selling message
• Simple presentation
• Get maximum impact from a post card
