Design Matters has a simple, if lofty goal: to re-imagine the way games and gamers find each other. We aim to attract the person for whom role-playing is just one of many interests in their spectrum of entertainment. While our games are certainly accessible to the hardcore role-player, the array of games presented at our booth appeals to those who may not identify strongly with roleplaying, but who are interested in playing a low-social-commitment game with friends who share their interest in a specific genre or kind of game. In the end, we believe that Design Matters, and all of the games available at our booth are built from the standpoint of delivering a focused play experience that is, above all, fun!

Design Matters is a limited engagement. We exist only at and for Gen Con. This year, we are booth number 1940, in the "Quiet Zone." Click here to see a map of floor. We also strongly believe that games are meant to be played, and as such we will be coordinating with the Games On Demand area to offer many of the games we will have for sale as fully playable convention demos. Watch the website for promotional offers good to use at the booth, as well as information about the games and their designers.

Design Matters is a cooperative joint effort between a number of skilled game designers interested in reaching people who are interested in what we have to offer. Design Matters is: Nathan D. Paoletta, Epidiah Ravachol, Clint Krause, Gregor Hutton, Jonathan Walton, and Kevin Allen Jr.